OUR STORY
One Letter. More Stories Than We Ever Imagined.
In 2011, Craig Zuber sat down and wrote a letter to himself ten years into the future. He wrote about the life he wanted to live, the people he loved, the experiences he wanted to have, and the person he wanted to become. He had no idea where that one Letter would lead.
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Year after year, Craig returned to his Letter, reminding himself of what mattered most and the future he wanted to create. Alongside his wife, Nicole, he spent the next decade living, growing, and building a life that increasingly reflected what he had written.
In 2021, Nicole hired a woman neither of them had ever met to help organize years of family photographs, children’s artwork, and belongings. While sorting through everything, she discovered Craig’s original 10-Year Letter. She spent fifteen minutes reading it before making her way downstairs, where she met Craig halfway on the staircase with tears in her eyes.
“You did it,” she whispered.
She explained that the words he had written ten years earlier had manifested into the very life she had spent days seeing through their family’s memories and belongings. Craig had been living so much of what he had once imagined, and it took someone who had never known him to help him fully recognize it.
That experience left Craig wondering what might happen if other people gave themselves the same opportunity. He began inviting the people he coached to write their own 10-Year Letters and watched as getting clear about the future they wanted began influencing the choices they made today.
What began as one Letter became a practice, then a Workshop developed alongside Ryan Allen, and eventually a book shaped by years of experience and thousands of coaching conversations. Today, Nicole helps protect the heart of The 10-Year Letter, Ryan guides people through the Workshop experience, and Jen Davis brings the message to audiences through keynotes and interactive presentations. Together, they are helping more people write futures they are excited to live.
Those stories continue to grow. Some people write their first Letter at 12, imagining who they want to become. Some write at 40, thinking about the life they are building. And some write at 72, excited about everything they still want to experience.
Different ages. Different chapters of life. One question that matters to all of us:
Where will you be in ten years?
The 10-Year Letter began with Craig’s story. What happens next belongs to everyone willing to write their own.
Write a future you’re excited to live.
MEET THE TEAM
The people behind The 10-Year Letter have each experienced this work personally and share a commitment to helping others write and live their futures.
CRAIG ZUBER
Author & Founder, The 10-Year Letter
Craig Zuber is the author and creator of The 10-Year Letter, a process born from his own life when he stopped asking what he should accomplish next and started asking a bigger question: What do I actually want my life to look like ten years from now?
What began as one letter became a practice, then a workshop, and eventually a book and movement helping people become more intentional about the life they are building.
Craig has spent more than a decade coaching leaders, business owners, and high performers. Today, his work is centered on one simple belief: get clear about the life you want first, then let your goals help you build it.
NICOLE ZUBER
Brand & Experience Guardian
Nicole has lived The 10-Year Letter from the beginning. She was there when Craig wrote his first Letter in 2011, experienced the next ten years alongside him, and has written her own 10-Year Letter.
Today, Nicole helps build and protect The 10-Year Letter and everything it stands for. From the foundation of the business to the brand and the experience people have with it, she makes sure the details are handled, the promises are kept, and the people we serve are cared for.
RYAN ALLEN
Co-Creator & Lead Facilitator, The 10-Year Letter Workshop
Ryan Allen joined The 10-Year Letter in its early stages and became the co-creator of the workshop experience, helping Craig develop, refine, and build the process into what it is today.
As a coach and facilitator, Ryan has played an important role in developing how the workshop is taught, experienced, and delivered. She has worked alongside Craig for years bringing the process to life and helping people move from thinking about their future to actually putting it into words.
Ryan brings depth, care, and a deep understanding of the work to every workshop she leads.
JEN DAVIS
Keynote Speaker & Facilitator
Jen Davis has been connected to The 10-Year Letter since 2021, when she was being coached by Craig, participated in the very first 10-Year Letter Workshop, and wrote her own Letter.
From those early days, Jen became a trusted voice in the work, reading early Workshop and book material and contributing insights that ultimately became part of both the book and workbook.
A longtime leader, coach, intrapreneur, and speaker, Jen now brings The 10-Year Letter to audiences through keynotes and interactive presentations, helping people get clear about what matters most and the future they want to create.
THE WORK IS SIMPLE
Read the book. Write your letter. Live what you wrote.
