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Where will you be in ten years?

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Learn More About The Ten-Year Letter

There comes a point when you want more clarity about where your life is heading. The 10-Year Letter begins there. Instead of chasing someone else’s definition of success, you write a vivid, emotionally grounded letter from your future self back to you now. The process helps you build a life that feels deliberate, coherent, and fully your own.

Craig Zuber discovered this practice at a personal low point. Broke, uncertain, and disconnected from who he wanted to be, he wrote a simple letter to his future self. That letter became a turning point. Over the next decade, the life he once imagined slowly became real.

Now, as a business coach who has led more than 17,000 coaching conversations with leaders, entrepreneurs, and high performers, Craig shares the proven process that helps people move from drifting to deliberate design.

Inside, you’ll discover:

  • Why traditional goal-setting often falls short, and what works instead
  • How to identify and clear the internal roadblocks that keep you stuck
  • The six forces that will quietly shape your next decade
  • A step-by-step framework to write your own 10-Year Letter

This book is an invitation. To slow down. To choose with intention. To author what comes next.

Your future is waiting. Pick up the pen.

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Meet Craig Zuber

Craig Zuber is a business coach, author, and speaker who helps people design intentional, meaningful futures. He is the creator of the 10-Year Letter, a neuroscience-based framework that helps individuals align who they are today with who they are becoming.

After hitting rock bottom in 2011, Craig wrote a letter to his future self. That simple act became the catalyst for rebuilding his life. What began as a personal practice evolved into a proven method now experienced by thousands through workshops, keynotes, and one-on-one coaching.

Over the past decade, Craig has led more than 17,000 coaching conversations with CEOs, entrepreneurs, and high performers who refuse to settle for “good enough.” Known for asking questions that disarm, disrupt, and get to the root of change, he challenges people to take ownership of their next decade with clarity and courage.

“I started The 10-Year Letter as a favor to a friend and finished it in one flight. It felt less like a book and more like a mirror. It invites you to reflect on where you’re headed, who you’re becoming, and how intentionally you’re living with your Quality Time Remaining. You’ll likely finish it with one clear realization: It’s time to pick up the pen.”

GUY CLAYTON, senior vice president at Morgan Stanley

“The 10-Year Letter has been one of the most impactful tools I’ve ever used to create clarity and alignment in my own life and in the lives of those I teach. Writing my letter forced me to get honest about where I was living by default and where I was intentionally choosing to go. That clarity changed everything.

My relationships became more purposeful because I knew what I was building toward. My goals stopped being vague ideas and became clear commitments, making it easier to say no to what no longer aligned. As a result, I’ve achieved goals faster and with far less friction.

Professionally, I’ve seen this same shift unfold again and again in others. The process doesn’t just inspire. It grounds.

It gives language to what people have felt but couldn’t yet articulate, turning intention into authorship.

I continue to teach the 10-Year Letter because it works. Living it myself has allowed me to lead others through it with integrity and conviction."

RYAN ALLEN, professional coach

"The 10-Year Letter is an awakening to the limits of time we truly have with those we love. It puts priorities and goals into perspective. With my letter, my husband and I were able to create experiences with our family we never thought possible, make investments we never imagined were attainable, and build habits that will leave a legacy for generations to come.

This book will open your eyes to the most valuable asset you have—time—and how to truly value the precious moments and memories in front of you. It will give you a clear guide and practical action steps to paint a vision that both the five-year-old and eighty-year-old versions of yourself will be proud of."

JESSICA STARR, CEO of the Starr Team

“The 10-Year Letter is one of the most powerful tools I’ve experienced for creating a vision that comes from both the head and the heart.

When I went through the process, I was tired and burned out, working hard but unsure if I was building the life I actually wanted or simply responding to expectations.

This process of writing my letter brought intentionality back to my health, my relationships, and my work. I believe anyone, at any stage of life, would benefit from taking the time to write their 10-Year Letter. It might be the difference that makes the difference.”

CAROLINE K. HUO, founder and executive leader

“The 10 Year Letter is a powerful reminder that clarity about our future can change the way we live today. What makes this book compelling is not just the idea, but the authenticity behind it. Craig Zuber shows how vision, honesty, and deliberate action can reshape a life—and offers readers a practical way to begin that journey themselves.”

DR. MARSHALL GOLDSMITH, Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There

“The 10-Year Letter doesn’t tell you what your future should look like. It gives you a clear path to decide for yourself and then mentor you on how that decision can guide your head and your heart in the years ahead.”

GARY KELLER, New York Times bestselling author and cofounder and chairman of Keller Williams Realty

"The 10-Year Letter guides you through the honest work most leaders avoid. When you do the work, decisions become obvious. Priorities sharpen. Trade-offs make sense. You stop reacting to life and start authoring it."

SAJAG PATEL, founder and CEO of The Entrepreneurs Boardroom

Media

Craig is available for interviews, speaking engagements,
and other media opportunities.

For all media, speaking, or event inquiries, please contact Shelby Newsom at shelby@amplifypublishing.com

For bulk purchase inquiries, please contact Alison Keiser at alison@amplifypublishing.com.

Download Bulk Pricing Sheet

Connect

Have questions about The Ten-Year Letter?
Contact Craig using the form below.